Trade & Investment
Doing Business in the United States
A distinct market-entry guide for Nigerian companies approaching the world's largest consumer market.
Doing business in America can seem like a daunting task, unless you have the right tools and resources to gauge market risk and build confidence in your business endeavors.
The United States is the largest consumer market in the world, yet it is significantly different and more challenging than any other marketplace, especially for those who are unfamiliar with American business practices.
There are many steps a company should invest in before embarking on trade and business to ensure their success. It is helpful to have an overview of the U.S. economy, regional and national demographics and cultural dynamics, business customs, framework of the U.S. legal system, marketing strategies, and negotiating tactics.
The Council has compiled an extensive set of resources, tools, and contacts to help facilitate that process and increase business between Nigeria and the U.S.
Why investors choose the United States
- The largest consumer market on earth with a GDP of $18 trillion and 320 million people (as recorded on the original page).
- Highest household spending in the world.
- Free trade agreements with 20 other countries provide enhanced access to hundreds of millions of additional consumers.
- Access to advanced technology.
- Stable government policies and regulations, including tax incentives.
- Access to new markets.
- Favorable economics.
Figures preserved from the original page and reflect its publication date.
