To begin taking advantage of these services, call or email us at info@usnigeria.org.
Member Services
Business Advisory Services
Quality one-to-one business advice and support for U.S. and Nigerian companies with the potential and commitment to develop new business relationships.
The Business Advisory Services (BAS) team provides quality one-to-one business advice and support to U.S. and Nigerian companies that have the potential and commitment to develop and maintain new business relationships. Our scope of services is defined by the needs of the companies we serve and includes in-depth analysis of political, economic and regulatory issues, visa facilitation, partner identification and qualification, negotiation, and early relationship troubleshooting, among others.
We have a proven track record of successfully guiding U.S. firms with existing market share onward to greater market penetration and expanded business relationships in Nigeria. As a bilateral business organization, we have also assisted some of Nigeria’s largest and most influential companies with business in the United States. We do not just facilitate business; we help companies steer the course.
Note: customized, company-specific Business Advisory Services are a benefit of Platinum, Diamond and Gold membership tiers; general advisory enquiries are welcome from all companies.
Scope of services
General Advisory Services areas
Our business consultants will work with you to identify and tailor the right mix to achieve your exporting goals.
Trade Advisory
Planning and strategy: create a comprehensive international business plan for entry or expansion into Nigeria or the USA, and get cost-effective solutions to achieve your business goals. Legal and regulatory issues: determine export licensing needs, comply with global product standards, certification requirements and packaging laws, and avoid intellectual property disputes. Trade problems: assistance with customs-related issues, advocacy support where exports or bids are affected by trade barriers, and counselling to limit the risk of non-payment.
Market Intelligence
Industry reports: accurate and detailed country and industry market reports written by in-country trade consultants, with updates on new regulations, business trends, and government-financed projects. Customized market research: gauge the sales potential of your products or services, identify competitors, and obtain pricing for comparable products.
Business Matchmaking
Partner search: identify Nigerian or American potential partners with detailed company reports. Personalized matchmaking: meet one-on-one with pre-screened buyers, sales representatives, and business partners. Trade shows: meet pre-screened buyers, receive export counselling at major trade shows, and exhibit at US or Nigerian international trade fairs.
Customized Advisory Services
The Council helps members and clients create customized business advisory services designed to place the full resources of the Council at the disposal of clients — addressing a wide range of issues including investing in Nigeria, trouble-shooting partner relationships, and providing strategic advice on building relationships at senior levels of the public and private sectors.
Market Entry Strategy Report
The Council’s recommendation on the most appropriate method of market entry, including considerations on all aspects of the client company’s product and service offerings in global markets, successful best practices in its commercial relationships in other markets compared to those best suited to the Nigerian market, and typical sales channel partnerships for the client’s industry in Nigeria or the United States.
Competition Analysis Report
Information on major competitors in the market, including a brief profile of each competing company’s history in the market, market strengths, joint venture partners and other commercial relationships, product and service offerings, adverse company information, and contact information. Competitor pricing information is included when available.
Partner Identification & Introduction Report
Identifying a list of potential companies interested in a partnership with the client — distributors, agents, reps, trading companies, competitors, prospective customers, and JV partners — complete with full contact information and company profiles. Partner introduction involves contacting companies on the client’s behalf, introducing the client’s products and services, and relaying collected information back to the client.
In-country Partnership Screening & Analysis
The Council conducts phone and face-to-face interviews, as appropriate, with companies selected by the client based on a set of 3–5 questions provided by the client. Following the screening process, the Council submits a report summarizing the market intelligence gathered, including financial information when available.
In-Country Appointments & Logistical Support
Customized one-on-one in-country business appointments for companies planning an independent visit to Nigeria or the USA, plus logistical support such as hotel arrangements, airport-hotel transfers, and accompaniment of the client to scheduled meetings as required.
